Your Data, Your Privacy, Your Choice
Data privacy and data security are two different things – but you don’t have to choose between them.
In the digital landscape, there is more than one winner, and that’s something we all have to get accustomed to. Remember: your business has a lot of responsibility when it comes to customer data. Marketers hold precious pieces of information in their hands, and we must be mindful of how it’s processed.
What promises does the GDPR make to consumers?
Protection
Whether you’re old or young, the GDPR says consumers have the right to control what information is shared, and what isn’t.
Portability
All data shared to customers should be in a format that is easily accessible to them. They should be able to see it on their phone, laptop, desktop, or by mail.
Persuasiveness
Everyone should be allowed the ability to object or correct wrong information that a company handles.
Passivity
Consumers have the right to delete any information they’ve previously given consent to – and that decision must be honored by the business.
Your business is already strong. Now, it’s time to make it stronger.
Read the eBook to see how simple it is to keep your business, and your customers, safe.
