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NIST Privacy Framework

Put the National Institute of Standards and Technology (NIST) to work for you   

Data is everywhere – and understandably, marketers are hungry to use it. After all, the more you know about your audience, the better your offers and services can be! At the same time, we must respect our customers’ privacy and understand that with great power, comes great responsibility.  
The NIST works closely with data privacy rules like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) to create guidelines that benefit both business and consumers. Here’s how you can follow them to your advantage, while gaining end user trust and building a loyal customer base.  

Get to The Core of NIST Functions

Identify risks – fast!  

Some end users require more care or have more laws surrounding the handling and processing of their data than others. You’ll need to manage what level of needs an end user has and categorize them accordingly. 

Data governance is key 

Privacy risks are always ongoing, no matter what category your end user is defined by. That could change on a day-to-day, or minute-by-minute basis. Establishing a solid method of data governance will keep you out of the dark.   

Stay in control  

Once you’ve established identities and governance, now you need a way to control it. That means implementing appropriate activities that equip your entire organization with the know-how to stay ahead. 

Communicate clearly  

Keeping open and appropriate lines of communication throughout your organization can help everyone understand their role in managing data privacy.  

Protect, don’t attack  

Once you have all the above steps in place, it’s your job to safeguard them. Following procedure and implementing the right tools will keep you on track.  

 Want to take a deeper dive? Of course you do! Learn more in the brief!  

NIST isn’t going anywhere, and neither are data privacy laws. Let’s all be friends.  


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