A Marketer’s Guide to the Trans-Atlantic Data Privacy Framework
Get ready for a win-win solution for marketers and consumers
Trustworthy and predictable data flows? Yes, please! As more data privacy laws are enacted around the world, it’s time to come to an agreement. Digital business is conducted internationally. Both marketers and consumers deserve the right to know what is – and isn’t – acceptable.
Turns Out, More is Better
Updated data inventories = higher quality
Capture the customers who really want your product – and show off your skills to those who didn’t know about you before! Keeping your data inventories fresh will ensure marketers always have the information they need, and consumers aren’t barraged with ads they are no longer interested in.
International data transfers can be a breeze
With so many similarities in data privacy laws around the globe, once you have a grasp of the basics, it’s easy to hone in on the details.
One step forward, no steps back
Understanding international protocols can help you keep your foot in the game when it comes to emerging or changing data privacy laws.
The high road has its name for a reason
Use the law to your advantage. Prove your value as a business by following things like GDPR Standard Contractual Clauses, and more.
The Trans-Atlantic Data Privacy Framework is a Win
Get familiar with it, and help your business get ahead by reading the eBook
