The Agency Guide to CCPA
Keep your business in compliance with California data privacy laws.
The California Consumer Privacy Act (CCPA) was the first of its kind in the United States. It’s been in effect since January 1, 2020, and increased awareness around data privacy has only made it more relevant – and important to follow – than ever.
All marketers should know how the law works, and how they can use that knowledge to leverage smarter, more resilient marketing strategies that will take their business further.
Your CCPA Roll Call
Let consumers know their rights
Under the CCPA, you must advise consumers of their rights and cannot discriminate against anyone who does so. If that sounds scary, think again. It’s builds trust between you and your end users, resulting in a win-win for everyone.
Keep things fresh
Handle information requests like a pro
Leverage your use of automation, opt-in records, and consent preference dashboard to give your end users the information they want within minutes.
CCPA is just the beginning. Are you ready for the ride ahead?
Buckle up for your journey to CCPA compliance with a trusted partner – this eBook!