The Agency Guide to CCPA
Keep your business in compliance with California data privacy laws.
The California Consumer Privacy Act (CCPA) was the first of its kind in the United States. It’s been in effect since January 1, 2020, and increased awareness around data privacy has only made it more relevant – and important to follow – than ever.
All marketers should know how the law works, and how they can use that knowledge to leverage smarter, more resilient marketing strategies that will take their business further.
Your CCPA Roll Call
Take a structured approach to your privacy policy
Make it simple for customers to access, read, and understand your privacy policy. It’s the law!
Let consumers know their rights
Under the CCPA, you must advise consumers of their rights and cannot discriminate against anyone who does so. If that sounds scary, think again. It’s builds trust between you and your end users, resulting in a win-win for everyone.
Keep things fresh
Regularly take a look at your privacy policy, effectiveness dates, and best practices in accordance with the law. That’ll ensure you stay on top of any changes and can prove compliance.
Handle information requests like a pro
Leverage your use of automation, opt-in records, and consent preference dashboard to give your end users the information they want within minutes.
CCPA is just the beginning. Are you ready for the ride ahead?
Buckle up for your journey to CCPA compliance with a trusted partner – this eBook!
